Who you are
Kitchen boss
Home cook leads, at 39% of what Sam kept. The shape comes from what Sam buys and keeps.
See who your shopping says you are, and get thanked by the brands you already buy from.
Connect Amazon and Pointless reads your orders back to you as your Shopper DNA, one dot per order.
Get started
Already a member? Log in
How it works
Your orders say something about you.
Connect Amazon
Sign up with Apple, Google or email, then connect Amazon. Pointless reads your order history and never saves your Amazon password.
Hide anything, or delete it all, any time.
See your Shopper DNA
Pointless sorts your orders into who you are and who you’re becoming, like Home cook in the making, +27%.
Get thanked by the brands you already buy from
For you pitches your top brands for offers. Claim one and the brand gets a reference code, never your name.
Shopper DNA
One dot is one order.
Every read traces back to orders you kept. Returns stay out, and so do the categories you hide.
Who you’re becoming
Home cook in the making
+27%
kitchen orders, last 90 days
Who you’re becoming
Runner
New
since July, all running gear
Who you are
Plant keeper
12
plants, still alive
Sample data for Sam, an invented shopper. Grey dots are the earlier period, orange dots the recent one.
For you
Your first 30 days.
For you starts with a 30-day calibration. Pointless ranks the brands you buy from most and pitches them for offers.
A pitch tells a brand how many members buy from it. Names and orders stay with you. Not every brand says yes. When one does, its offer shows up on your board, and claiming it gives the brand a reference code, never your name.
- Up nextIn line to be pitched.
- PitchedThe brand has heard about you, as a count.
- TalkingThe brand is deciding.
- Said yesThere’s something for you to open.
Brands on the board are placeholders. No brand shown here has signed on.
Your brand pitch board
Ranked by the orders Sam kept.
- Placeholder Kitchen Co19 ordersSaid yesHas something for youPitch me
- Example Run Co8 ordersTalking
- Sample Pantry Co6 ordersPitched
- Demo Garden Co5 ordersUp next
Only you see this.
Brands see counts, never who.
- You choose what’s shared. Hide any order, brand or category, and change your mind any time.
- Brands get totals. Never a number from fewer than three shoppers, and never your name, email, address or phone number unless you choose to share them.
- Claiming an offer gives the brand a reference code. The brand never gets your name from a claim.
- Sensitive categories start hidden. That includes health and personal care.
- We never save your Amazon password. It goes to Amazon over a secure session and is not stored.
- Your data is yours to take or delete. Download it or start over from your Privacy page. We do not sell personal information.
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The film
Watch it come together.
A short film of one shopper’s orders turning into who they’re becoming.
Questions
Is Pointless a points app?
No. There are no points to collect. Pointless shows you what your orders say about you, and offers come from the brands that make them.
What does it cost?
Pointless is free for shoppers, and there is nothing to buy. It’s for people 18 and over.
What happens in my first 30 days?
For you shows a 30-day calibration. Pointless pitches the brands you buy from most, and the pitch board shows where each one stands: Up next, Pitched, Talking or Said yes. Not every brand says yes. A brand can answer at any time, and its offer is live when it does.
What does a brand get when I claim an offer?
A reference code, never your name. Outside of a claim, brands see totals across three or more shoppers, built only from what you left visible.
Do you keep my Amazon password?
No. It goes to Amazon over a secure session and is never saved.
Can I delete my data?
Yes. Start over on your Privacy page deletes your orders and answers, and your data leaves every brand’s counts. Backups roll off in about two weeks.